If it works for one supermarket chain, why shouldn’t work for another?
I speak, of course, about American Week. That blessed occasion when all things American – and things that aren’t American but the French think should be – are on promotion.
This time, the store is Picard. I can’t recall a store like this in the US. They specialize in frozen foods – as in that’s pretty much all they sell. I’ve been in a couple of stores for ice cream and bagels (not at the same time) but I really can’t say I’m familiar with them.
Still…American Week is American Week. Let’s look at the goodies on offer.
The cover shot. I like how they do a literal translation of ‘Rainbow Cake’ into ‘Gateau arc-en-ciel’. But ‘Hello America’? What the heck does that mean?
Bagels and beer. What’s not to love? Note: The wording at the top is “My American Dream to Me!”
Nacho cheese balls and New York style hotdogs. Dinner is served!
Tex-Mex Pizza – No translation necessary.
As much as I love pulled pork, I’m disappointed in myself for not buying any. But I can live without the microwave fries and cheese sauce.
I like how they keep cupcakes, topped pretzel palooza and cookies & cream cheesecake, but they don’t say ‘unicorn’ instead of ‘licorne’.
And finally, we have:
Limited edition donuts plus granola cookies (ugh!) and caramel toffee popcorn.
Bon apetit y’all!