It’s American Week at…Picard

If it works for one supermarket chain, why shouldn’t work for another?

I speak, of course, about American Week. That blessed occasion when all things American – and things that aren’t American but the French think should be – are on promotion.

This time, the store is Picard. I can’t recall a store like this in the US. They specialize in frozen foods – as in that’s pretty much all they sell. I’ve been in a couple of stores for ice cream and bagels (not at the same time) but I really can’t say I’m familiar with them.

Still…American Week is American Week. Let’s look at the goodies on offer.

The cover shot. I like how they do a literal translation of ‘Rainbow Cake’ into ‘Gateau arc-en-ciel’. But ‘Hello America’? What the heck does that mean?

Bagels and beer. What’s not to love? Note: The wording at the top is “My American Dream to Me!”

Nacho cheese balls and New York style hotdogs. Dinner is served!

Tex-Mex Pizza – No translation necessary.

As much as I love pulled pork, I’m disappointed in myself for not buying any. But I can live without the microwave fries and cheese sauce.

I like how they keep cupcakes, topped pretzel palooza and cookies & cream cheesecake, but they don’t say ‘unicorn’ instead of ‘licorne’.

And finally, we have:

Limited edition donuts plus granola cookies (ugh!) and caramel toffee popcorn.

Bon apetit y’all!